KISS - DOUBLE PLATINUM TELEVISION AD

The inclusion of Casablanca Records founder and President, Neil Bogart in the promotional clip for DOUBLE PLATINUM leads us to be certain of one thing,
"The times…they are a changing’."
For the better or worse? That completely depends upon where you stand. If you were standing in Neil Bogart’s shoes…the world was yours.
As Neil Bogart stands prim and proper in his tuxedo, congratulating KISS on becoming the ‘success story of the decade’ it is overly apparent that the KISS money cow is growing more rapidly obese day by day. The reason behind the release of this album ranges from several different classic KISS urban legends. Some say its release was a simple gesture put out to dispel the rumors that KISS may actually be breaking up. Some believe it was to tide over the KISS record buying public who hadn’t seen a new KISS record since ALIVE II in the fall of 1977 and wouldn’t see a new KISS record until the release of the Solo Albums in the fall of 1978.
Myself? I subscribe to the same ol’ conspiracy theory I always have. Neil Bogart was simply cashing in on the disco craze and the idea of re-mixing a KISS song with a disco beat as far to irresistible. Sure, Casablanca could have issued a 12" disco record but where is the fun in that? More likely, where is the money in that? It would have been far more profitable for the label to release a double disk-gatefold LP and once again reach into the pockets of elementary school kids everywhere.
Big business at it’s best. By the release of DOUBLE PLATINUM in April 1978 it was very obvious…KISS was no longer a simple rock and roll band. They indeed had become ‘big business’ and for the remainder of 1978…business was good.